Music Shoes hack

The shoes used in the below TVC were probably hacked by Daito Manabe; he is clearly visible at 0:13 & 0:55.


http://www.youtube.com/watch?v=uS1exujG3cY

Funny disclaimer for this TVC...
*The NIKE FREE RUN+ is absolutely a running shoe.
Shoes sold at retail will NOT make music when bent or twisted.

*Updated April 29, the making of video released (Japanese with English subtitle)
http://www.youtube.com/watch?v=LlDBrVohXGE

Daito San was the software engineer, used Max/MSP among others to develop the “MUSIC SHOE”.